Growth Marketing Associate

About the Role

The Growth Marketing Associate is responsible for the day-to-day, hands-on
creation and execution of any marketing tactics directly tied to user engagement,
monetization, and retention with management guidance and approval.
It also encompasses maintenance, test design, data analytics and reporting for
existing campaigns, including but not limited to, push notifications, in-app messages
and email.

What You'll Do

1. Plan and contribute, with management, Lifecycle marketing initiatives.

2. Build, test and deploy campaigns across push, in-app messages, and emails.

3. Own the day-to-day execution and system maintenance of MoEngage

campaigns, including testing, deployment, and tracking of engagement and

purchasing initiatives. Work closely with the engineering team when setting up new

campaigns and get validation to publish campaigns from a technical point.

4. Support user journey strategy by helping map, manage, and personalize

lifecycle experiences by user profile through tools like MoEngage and Purchasely.

5. Contribute to monetization initiatives including paywall strategy, special

promotions, win-back campaigns, and performance analysis via Purchasely.

6. Improve campaign performances through A/B testing, segmentation, and

user survey insights.

7. Generate weekly, monthly campaign performance reports, identify drivers,

and make recommendations for improvement.Job Description

8. Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests and everything needed to execute a successful campaign.

9. Build trustworthy partnerships with cross-functional teams to drive user

engagement through creative campaigns across Visual Blaster’s products.

10. Be obsessive with new technologies and capabilities.

What Makes You the Perfect Fit

1. Team-first attitude.

2. Pays attention to detail and follows through on processes.

3. Able to effectively balance and prioritize multiple tasks.

4. Strong interdepartmental communication.

5. Eager to test new ideas.

6. Capable of embracing change at any moment.

7. Self-starter with ability to thrive under pressure.

8. Copywriting (with excellent grammatical skills), organizational and project

management skills.

9. Interpret customer data to identify triggers and behaviors that indicate

potential Lifecycle changes.

10. Proven ability to learn technology quickly.

11. Versatile, flexible and trainable.

12. Be open to have fun at work!

Why Join Us?

• Be the creative force behind a brand that’s making waves in the future of work

• Work alongside a passionate team that values fresh ideas, bold thinking, and collaboration

• Own and grow Ziler’s digital presence with the freedom to experiment

• Continuous learning and career development opportunities

• Competitive salary
  High-impact role with visibility and growth potential

Qualifications