Performance Marketing Specialist

About the Role

The Performance Marketing Specialist is responsible for developing, executing, and

optimizing mobile growth campaigns across a variety of acquisition channels. This

role is key to driving high-quality users into our products through data-driven

strategies, continuous experimentation, and creative collaboration.

The ideal candidate combines analytical expertise with campaign management

experience to deliver measurable growth and return on ad spend. The role

collaborates closely with Creative, Data, Lifecycle, and Product teams to align

acquisition goals with monetization and retention efforts.

What You'll Do

1. Plan, launch, and optimize paid user acquisition campaigns across Meta Ads

Manager, Google Ads, App Store Connect, and other major mobile ad

networks and DSPs.

2. Build and maintain high-performing campaign structures, including ad sets,

audiences, and creative testing strategies tailored to acquisition and LTV goals.

3. Develop and execute audience segmentation and retargeting strategies that

support full-funnel acquisition and re-engagement.

4. Monitor and analyze key performance metrics such as CPI, ROAS, CTR, CPM,

and install-to-subscription conversion rates.

5. Provide weekly and monthly reporting on campaign performance with

actionable insights and strategic recommendations.

6. Own daily budget management, pacing, and bid strategy optimizations to

maximize results within established UA performance targets.Job Description

7. Partner with Creative and Lifecycle Marketing teams to coordinate A/B testing,

iterate on ad creatives, and optimize landing page performance informed by

user behavior and lifecycle learnings.

8. Stay current with platform policies, algorithm changes, and best practices

across acquisition channels.

9. Identify growth opportunities through competitive analysis, channel exploration, and experimental testing.

10. Maintain campaign documentation and share learnings broadly across internal stakeholders.

11. Be obsessive with new technologies and capabilities.

What Makes You the Perfect Fit

1. Demonstrated proficiency in running campaigns in Meta Ads Manager, Google Ads, and App Store Search Ads.

2. Familiarity with mobile attribution platforms such as AppsFlyer, Adjust, or Branch.

3. Strong analytical skills; able to manipulate data and interpret results using

Excel, Google Sheets, or visualization tools.

4. Deep understanding of mobile marketing metrics and performance levers

(CPI, ROAS, CAC, LTV).

5. Detail-oriented and highly organized with the ability to manage multiple

campaigns simultaneously.

6. Self-motivated and resourceful, with a strong sense of ownership and

accountability.

7. Collaborative team player who thrives in cross-functional environments.

8. Excellent communication and presentation skills.

9. Strong curiosity for emerging trends in mobile growth, creative performance,

and marketing tech.

10. Be open to have fun at work!

Why Join Us?

• Be the creative force behind a brand that’s making waves in the future of work

• Work alongside a passionate team that values fresh ideas, bold thinking, and collaboration

• Own and grow Ziler’s digital presence with the freedom to experiment

• Continuous learning and career development opportunities

• Competitive salary
  High-impact role with visibility and growth potential

Qualifications

1. Bachelor’s degree in Marketing, Business, Statistics, or a related field.

2. Minimum of 2 years’ experience in mobile user acquisition or digital

performance marketing.

3. Experience managing six-figure monthly budgets and working toward ROI goals.

4. Familiarity with creative briefing, testing, and performance feedback cycles.

5. Prior work in gaming, subscription apps, or mobile-first startups is a plus.

Interested?

Submit an application to start the Ziler Journey.